:root{
  /* Les quatre couleurs des courbes Search Console : la palette de Nexora */
  --clicks:#1A73E8; --imp:#6A3FD8; --ctr:#00897B; --pos:#E8710A;
  --night:#1B1550; --night-2:#251C6E;
  --fog:#F4F5FB; --paper:#FFFFFF; --ink:#16133A; --body:#3D4363; --muted:#6C7192; --line:#E1E3EF;
  --r:12px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--fog);color:var(--body);font:17px/1.6 "Public Sans",system-ui,sans-serif}
h1,h2,h3{font-family:"Bricolage Grotesque","Public Sans",sans-serif;color:var(--ink);margin:0;letter-spacing:-.02em}
h1{font-size:clamp(2.4rem,5.2vw,3.9rem);line-height:1.02;font-weight:700}
h2{font-size:clamp(1.8rem,3.2vw,2.5rem);line-height:1.1;font-weight:700}
h3{font-size:1.15rem;line-height:1.3;font-weight:650}
p{margin:0 0 1em}
a{color:var(--clicks)}
:focus-visible{outline:3px solid var(--pos);outline-offset:3px;border-radius:4px}
.wrap{max-width:1140px;margin:0 auto;padding-left:24px;padding-right:24px}
@media (max-width:600px){.wrap{padding-left:16px;padding-right:16px}}

/* boutons */
.btn{display:inline-block;background:var(--ink);color:#fff;text-decoration:none;font-weight:600;padding:14px 24px;border-radius:999px;border:0;font-size:1rem;cursor:pointer;transition:transform .15s,background .15s}
.btn:hover{transform:translateY(-1px)}
.btn.hot{background:var(--pos);color:#fff}
.btn.hot:hover{background:#D0620A}
.btn.ghost{background:transparent;color:#fff;box-shadow:inset 0 0 0 1.5px rgba(255,255,255,.55)}
.btn.ghost:hover{box-shadow:inset 0 0 0 1.5px #fff}
.btn.light{background:transparent;color:var(--ink);box-shadow:inset 0 0 0 1.5px var(--ink)}
.btn.blue{background:var(--clicks)}
.btn.small{padding:9px 18px;font-size:.92rem}

/* en-tête (pages claires) */
.top{display:flex;align-items:center;gap:24px;padding-top:22px;padding-bottom:22px}
.logo{display:flex;align-items:center;gap:10px;font:700 1.25rem "Bricolage Grotesque",sans-serif;color:var(--ink);text-decoration:none}
.logo svg{width:30px;height:30px}
.top nav{margin-left:auto;display:flex;gap:24px;align-items:center;font-size:.95rem}
.top nav a{color:var(--body);text-decoration:none}
.top nav a:hover{color:var(--ink)}
.top nav a.btn{color:#fff}
@media (max-width:760px){.top nav .hide-m{display:none}}

/* bandeau d'accueil coloré */
.heroband{background:var(--night);color:#D9D6F5;position:relative;overflow:hidden}
.heroband::before{content:"";position:absolute;inset:0;background:
  radial-gradient(600px 380px at 85% 30%,rgba(26,115,232,.35),transparent 70%),
  radial-gradient(500px 360px at 70% 95%,rgba(232,113,10,.28),transparent 70%),
  radial-gradient(520px 420px at 5% 0%,rgba(106,63,216,.45),transparent 70%);pointer-events:none}
.heroband > *{position:relative}
.heroband .logo,.heroband h1{color:#fff}
.heroband .top nav a{color:#CFCBF2}
.heroband .top nav a:hover{color:#fff}
.heroband .top nav a.btn{background:#fff;color:var(--night)}
.hero{display:grid;grid-template-columns:1.05fr 1fr;gap:56px;align-items:center;padding-top:44px;padding-bottom:110px}
@media (max-width:920px){.hero{grid-template-columns:1fr;gap:44px;padding-bottom:72px}}
.hero .lead{font-size:1.2rem;max-width:33em;margin:24px 0 32px;color:#D9D6F5}
.hero .ctas{display:flex;gap:12px;flex-wrap:wrap}
.hero .fine{font-size:.95rem;color:#B9B4E8;margin-top:18px}
.metrics-legend{display:flex;flex-wrap:wrap;gap:8px 18px;margin-top:28px;font-size:.88rem;color:#CFCBF2}
.metrics-legend span{display:inline-flex;align-items:center;gap:7px}
.metrics-legend i{width:10px;height:10px;border-radius:50%;display:inline-block}

/* maquette de rapport */
.sheet{background:var(--paper);border-radius:8px;box-shadow:0 30px 60px -20px rgba(0,0,0,.55);padding:26px 28px 22px;transform:rotate(-1.5deg);color:var(--body)}
.sheet-head{display:flex;justify-content:space-between;align-items:center;border-bottom:1px solid var(--line);padding-bottom:12px;margin-bottom:16px}
.brandmark{display:flex;align-items:center;gap:8px;font:700 1rem "Bricolage Grotesque",sans-serif;color:var(--ink)}
.brandmark i{width:22px;height:22px;border-radius:6px;background:var(--brand,#1A73E8);display:block;transition:background .4s}
.sheet small{color:var(--muted);font-size:.72rem}
.sheet .kicker{color:var(--brand,#1A73E8);font-weight:700;font-size:.74rem;transition:color .4s}
.sheet .client{font:700 1.45rem/1.1 "Bricolage Grotesque",sans-serif;color:var(--ink);margin:2px 0 14px}
.kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;margin-bottom:14px}
.kpi{border-radius:8px;padding:9px 11px;color:#fff}
.kpi.c{background:var(--clicks)} .kpi.i{background:var(--imp)} .kpi.p{background:var(--pos)}
.kpi span{display:block;font-size:.68rem;opacity:.9}
.kpi b{display:block;font:700 1.3rem "Bricolage Grotesque",sans-serif;font-variant-numeric:tabular-nums}
.kpi em{display:block;font-style:normal;font-size:.72rem;font-weight:600;opacity:.95}
.sheet svg.chart{width:100%;height:auto;display:block}
.sheet .todo{margin-top:12px;font-size:.8rem;border-left:3px solid var(--brand,#1A73E8);padding:7px 10px;background:#F6F7FC;transition:border-color .4s}
.switch{margin-top:28px;display:flex;align-items:center;gap:12px;flex-wrap:wrap;font-size:.95rem;color:#CFCBF2}
.switch button{width:30px;height:30px;border-radius:50%;border:2px solid var(--night);box-shadow:0 0 0 1px rgba(255,255,255,.35);cursor:pointer;padding:0}
.switch button[aria-pressed="true"]{box-shadow:0 0 0 2px #fff}
.line-draw{stroke-dasharray:900;stroke-dashoffset:900;animation:draw 1.8s .3s ease-out forwards}
.area-in{opacity:0;animation:fadein 1s 1.4s forwards}
@keyframes draw{to{stroke-dashoffset:0}}
@keyframes fadein{to{opacity:.14}}

/* sections */
section.band{padding:96px 0}
section.band.white{background:var(--paper)}
.intro{max-width:40em;margin-bottom:48px}
.intro p{font-size:1.12rem;margin-top:14px}

.pain{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
@media (max-width:840px){.pain{grid-template-columns:1fr}}
.pain div{border-radius:var(--r);padding:26px;background:var(--fog);border-top:5px solid}
.pain div:nth-child(1){border-color:var(--pos)}
.pain div:nth-child(2){border-color:var(--imp)}
.pain div:nth-child(3){border-color:var(--clicks)}
.pain h3{margin-bottom:8px}
.pain p{margin:0}

.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:28px;counter-reset:s}
@media (max-width:920px){.steps{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.steps{grid-template-columns:1fr}}
.steps li{counter-increment:s;border-top:4px solid var(--c);padding-top:18px}
.steps li::before{content:counter(s);font:700 2.8rem/1 "Bricolage Grotesque",sans-serif;color:var(--c);display:block;margin-bottom:10px}
.steps li:nth-child(1){--c:var(--clicks)} .steps li:nth-child(2){--c:var(--imp)}
.steps li:nth-child(3){--c:var(--ctr)} .steps li:nth-child(4){--c:var(--pos)}
.steps h3{margin-bottom:6px}
.steps p{font-size:.98rem}

.contents{display:grid;grid-template-columns:1fr 1fr;gap:16px 48px}
@media (max-width:760px){.contents{grid-template-columns:1fr}}
.contents div{padding:18px 0 18px 22px;border-bottom:1px solid var(--line);position:relative}
.contents div::before{content:"";position:absolute;left:0;top:25px;width:10px;height:10px;border-radius:50%;background:var(--c)}
.contents div:nth-child(1){--c:var(--clicks)} .contents div:nth-child(2){--c:var(--imp)}
.contents div:nth-child(3){--c:var(--ctr)} .contents div:nth-child(4){--c:var(--pos)}
.contents div:nth-child(5){--c:var(--imp)} .contents div:nth-child(6){--c:var(--clicks)}
.contents h3{margin-bottom:4px}
.contents p{margin:0;font-size:.98rem}

.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;align-items:start}
@media (max-width:920px){.plans{grid-template-columns:1fr}}
.plan{background:var(--paper);border:1px solid var(--line);border-radius:var(--r);padding:30px;position:relative}
.plan.main{border:2px solid var(--clicks);box-shadow:0 20px 40px -24px rgba(26,115,232,.55)}
.plan .tag{position:absolute;top:-13px;left:28px;background:var(--clicks);color:#fff;font-size:.8rem;font-weight:600;padding:3px 12px;border-radius:999px}
.plan .price{font:700 2.7rem/1 "Bricolage Grotesque",sans-serif;color:var(--ink);margin:14px 0 4px}
.plan .price small{font:500 1rem "Public Sans",sans-serif;color:var(--muted)}
.plan ul{padding-left:18px;margin:16px 0 24px}
.plan li{margin-bottom:6px}
.note{font-size:.95rem;color:var(--muted);margin-top:22px}

.faq{max-width:46em}
.faq details{border-bottom:1px solid var(--line);padding:16px 0}
.faq summary{cursor:pointer;font-weight:650;color:var(--ink);font-size:1.05rem}
.faq summary::marker{color:var(--imp)}
.faq details p{margin:10px 0 0}

.final{background:var(--imp);color:#EDE7FF;padding:96px 0;position:relative;overflow:hidden}
.final::after{content:"";position:absolute;right:-120px;top:-120px;width:420px;height:420px;border-radius:50%;background:rgba(255,255,255,.08)}
.final h2{color:#fff;max-width:17em}
.final p{max-width:36em;margin:16px 0 30px;font-size:1.12rem}
.final .btn{background:#fff;color:var(--imp)}

footer{padding:28px 0 40px;font-size:.9rem;color:var(--muted)}
footer .wrap{display:flex;gap:20px;flex-wrap:wrap}
footer a{color:var(--muted)}
footer .sp{margin-left:auto}

/* pages légales */
.legal{background:var(--paper);border:1px solid var(--line);border-top:5px solid var(--clicks);border-radius:var(--r);padding:40px;margin:20px auto 60px;max-width:820px}
@media (max-width:600px){.legal{padding:24px 18px}}
.legal h1{font-size:2rem;margin-bottom:8px}
.legal h2{font-size:1.25rem;margin:32px 0 10px}

@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *{transition:none!important;animation:none!important}
  .line-draw{stroke-dashoffset:0}
  .area-in{opacity:.14}
}